Does Your Website Demonstrate Customer Focus?

For a website to convert visitors into customers the site must connect with the reader. The problem with many websites is that they are more focused on the business than on their prospect. When someone arrives at your website they are trying to solve a problem going on in their life, whether personal or business.…

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Getting Started With A Business Blog

Running a blog is a wonderful way to impart all the bits of knowledge and information that you wish to share. Everyone has some opinions, information, or advice that they want to share with the world. The same is true for businesses. Business blogs are a great way to communicate information and expertise. And they…

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Social Media Marketing Tips

Even though social media has been around and gaining popularity for a number of years now, there are still not that many businesses take advantage of social media marketing. They fail to recognize the enormous clout that can be obtained from it. Social media marketing may greatly increase the number of customers and prospects that…

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5 Benefits of SEO

Does your business need search engine optimization to be visible?  Probably… When used properly, as part of an overall marketing scheme, high search engine rankings will help you target the right prospects to convert into paying customers.  That means more to your bottom line! Benefit #1 — Big Bucks! Each year the number of people…

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Making the Sale: Trust

So you’ve got your website up and running.  You finally got some traffic.  Now it’s time to convert.  Just like face-to-face selling, there’s a component of trust that comes into play when someone decides whether they want to do business with you or not. Here are some of the factors that can help you establish…

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