Secrets for Conducting Business…

Were you ever in band? (or choir, or orchestra, or a theater production) What if the best practices in band program administration converge with the best practices in managing and developing employees? Why

by Alan Feirer

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Leaders Model Desired Behavior

A few years back I planned an event at a hotel, and needed to check in eight rooms at once. The front desk was busy, and so I had to

by Alan Feirer

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Paying for Facebook Likes

OK, I'll let you know right from the beginning that this is not a very scientific study. The goal was simply to get a few extra business page Likes on

by Jeffrey Kirk

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Split Testing Makes You More Money

Do you know what split testing is? Sometimes it's called A/B testing. When applied to your website, the goal of split testing is to identify changes that increase a desired

by Jeffrey Kirk

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Does Your Website Demonstrate Customer Focus?

For a website to convert visitors into customers the site must connect with the reader. The problem with many websites is that they are more focused on the business than

by Jeffrey Kirk

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