Higher Conversion Rates Mean More Dollars

Conversion Rate Means Dollars

One of the most important elements leading to the success of your website is conversion rate. Indeed, this might be the most important factor of them all. Let's take a look

by Jeffrey Kirk

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Writing Original Content

The world realized the need for original content when Google shook everybody awake with the infamous Panda update. There are many articles written about the Panda update and hence we

by Asawari Salwan

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Twitter Advertising — Part III

I did not get the (complete) results I was expecting! Of course, that's why we test, isn't it? As you recall (if not, see part 1 and part 2), I went

by Jeffrey Kirk

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Twitter Advertising — Part II

Let's take a look at the results of the Twitter Ad campaign. (If you missed the first post, start here and then come back.) This is Why Split Testing is Important It

by Jeffrey Kirk

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Split Testing Makes You More Money

Do you know what split testing is? Sometimes it's called A/B testing. When applied to your website, the goal of split testing is to identify changes that increase a desired

by Jeffrey Kirk

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