Online Results — Going All In?

There are good ways to get results for your business online. And there are some not so good ways. It is tempting to try to find the latest quick fix, some manipulative gimmick, or a new promising source of traffic. Even if these efforts lead to some short-term benefits, they often bring long-term problems. Here’s…

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Infographic: The Ultimate Guide to Hashtags

A hashtag is word or phrase (without spaces) that is immediately preceded by a hash character, # (sometimes called a number sign or pound sign). The hashtag is often used in social media to help group content across a variety of messages, making it easier to search for information on a specific topic. Any characters…

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Search Engine Optimization in 2015

Search Engine Optimization, also called SEO, is the idea that you can modify your website in ways that will make it more appealing to the search engines, resulting in higher search results positioning. Clearly, if you can get positioned at or near the top of the search results, then you have an advantage over your…

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Get Your Post Seen On Facebook

Are you using Facebook for your business? If not, you ought to consider it. Part of your target audience is probably there, and they can be easy to reach. If you regularly add new content to your website, or if you have a blog, then posting to Facebook is a good idea and is an…

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Higher Conversion Rates Mean More Dollars

Conversion Rate Means Dollars

One of the most important elements leading to the success of your website is conversion rate. Indeed, this might be the most important factor of them all. Let’s take a look at what your conversion rate is, why it’s so important, and what it means to the bottom line of your business. What is Conversion…

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SEO Traffic

Master Your SEO For More Traffic

If you desire to generate business using your website, one thing you need is traffic to your website. You can have the best designed website in the world, one that can entice your visitors to open their wallets, but if you get no traffic that site doesn’t do you any good. The value of your…

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Five SEO Myths

5 Myths SEO Pros Want You to Believe

Odds are that your business is stuck, relying on some SEO (Search Engine Optimization) or website development firm that has filled your head with some popular myths to scare you away from optimizing your own website. Let’s take a look at these myths and debunk them! SEO Myth #1 — You’re Not Good Enough Many…

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Writing Original Content

The world realized the need for original content when Google shook everybody awake with the infamous Panda update. There are many articles written about the Panda update and hence we shall not go into all that here. In a nutshell, the Panda update forces websites into pushing out new, fresh, and relevant content to engage…

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How Important Is Your Blog?

Last month I was talking to a client about ways they could get better search engine results and more traffic to their website. (They recently published a new website and saw their rankings and traffic drop, as happens quite often with major changes.) Anyway, after taking care of necessary 301 redirects, fixing some of the…

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Twitter Advertising — Part III

I did not get the (complete) results I was expecting! Of course, that’s why we test, isn’t it? As you recall (if not, see part 1 and part 2), I went into this test with the 3 leading ads from the previous round: Paying too much for SEO? Not getting results? Download the action plan…

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