Generating Blog Post Ideas

Ever struggle to come up with blog post ideas? Do you have a blog that suffers from little interaction, and you would like the visitors to chime in? Here’s one way to think about new content… Consider the role of questions. You can use questions in a variety of different ways to generate content for…

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Twitter Advertising — Part II

Let’s take a look at the results of the Twitter Ad campaign.  (If you missed the first post, start here and then come back.) This is Why Split Testing is Important It turns out that ad #2 had the highest engagement rate at 0.56%. That ad was “Paying too much for SEO? Not getting results?…

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Twitter Advertising — Part I

Time to try out some Twitter advertising and see how well it would work to send people to an offer I created Earlier, I produced a document called “How to Save 95% on SEO”, and I put it on a page to give it away for free. This would make a good test advertising campaign.…

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The Importance of Team Building

What Businesses Can Learn From Our Veterans Last week we observed Memorial Day, a day to remember and honor our veterans, alive and deceased. A day to give thanks to them for fighting for our freedom. As I sat sipping my coffee that morning, I listened to the local radio station’s special program on our…

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Infographic: What is SEO?

This infographic is a basic introduction to Search Engine Optimization. There’s a whole lot more to it, but this gives a good introduction into what SEO is. If you are already paying too much for SEO, or you have been afraid to get started with SEO because of the potential cost, then take a look…

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Secrets for Conducting Business…

Were you ever in band?(or choir, or orchestra, or a theater production) What if the best practices in band program administration converge with the best practices in managing and developing employees? Why should we bother asking this question? Because the world of a volunteer-based, high achieving organization has to motivate, empower, and retain people who…

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Your Website, Like a New Car?

When should you get a new website? This is actually one of my favorite topics. Having previously been in a web development business for more than 15 years, I saw many businesses cycle through new websites. They would have a site built. Then a few years would go by and they would come back for…

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Leaders Model Desired Behavior

A few years back I planned an event at a hotel, and needed to check in eight rooms at once. The front desk was busy, and so I had to wait my turn. No problem. However, the two employees were not moving very quickly. It was as though they felt no sense of urgency at…

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Paying for Facebook Likes

OK, I’ll let you know right from the beginning that this is not a very scientific study.  The goal was simply to get a few extra business page Likes on Facebook, while testing out the “Page Likes” advertising feature. So I clicked the Create Ad button and selected the Pages Likes option that you can…

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Split Testing Makes You More Money

Do you know what split testing is? Sometimes it’s called A/B testing. When applied to your website, the goal of split testing is to identify changes that increase a desired outcome. What that means is that you can be looking at one of your web pages and you can ask yourself a question, “Hmm, I…

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